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User Experience

Missed Opportunity for Trial Conversion

About a week ago I began taking a test drive of the Accelerated Program for Six-Figure Copywriting from AWAI. (American Writers and Artists Institute)

When I log in to my account, I see this image…

If I scroll down a bit, I can access my program along with any other training or products I purchased. If I go past that, I see this…

There’s a link to access my bonus and a lightbox with the message:

Once your 30-day test drive is complete you’ll gain access to even more great resources!

But what if I’m ready to access them now? Meaning, I don’t want to wait until my 30 days is up – I’m ready to buy now!

When I get to the bottom of the page – after scrolling past the more great resources – I see this information…

Lots of links. But none that will allow me to Buy Now.

I could call the number or perhaps contact them by clicking the More Ways link.

Having a buy button or link would be ideal:

  • I’m already logged in.
  • I’m already a paying customer making me more likely to buy again.
  • Why make me wait 30 days until I make my decision?
  • It’s less work for me.
  • It’s less work for the business – not wasting time to contact if I don’t need to.

What do you think? Is it a missed opportunity?