User Experience

3 Effective Landing Page Headline Approaches

This article is inspired from a post from Conversion Rate Experts about increasing sales conversions.

The article includes a slideshow that goes over the high converting factors for a landing page. In this post I’m going to share how you can develop better headlines.

The Headline

As they put it, A headline that makes them want to read more.

But how do you do that? What does that mean to make them – the reader – want to read more? There are 3 ways to help you shape your headline message:

  1. Ask yourself Is the headline about me/my business or is it about the reader/buyer? This you can do after you’ve written it down and are looking it over to get a feel for it. Ideally, the headline should be about your reader and what they’ll get from your business or service.
  2. Start with the benefits first. This is an approach copywriter Lee Rowley uses. By starting with the benefits – 3 bullet points for example – it helps you focus on a statement that leads to them. It’s like working backwards.
  3. How aware of your solution is the reader? The state or stage of awareness is taught by Talia Wolf. Knowing how aware your reader is helps narrow your target audience which helps determine what you say to them.

User Experience

Instapage User Experience Sign-up Error

The above screenshot is from after I signed up to receive Instapage emails. The problem was that I was not able to “X” out because the other message bars at the top blocked it. I couldn’t read the initial article I went there to read.

I tried scrolling down and up and clicking outside the box – sometimes that will close it on other business site sign-ups. But not this time.

In order to solve the problem, I had to refresh the page.

It’s a user experience issue that would have been easily avoided if the developers went through the user steps.

Now, my laptop is an 11 inch screen and this probably plays a role. But ultimately is an example of how little errors like this can easily happen. User experience problems and solutions is a continuous evolving process – no matter how big or small your business is.

Mistakes and poor design happen to us all. Thankfully we can always learn and improve.