The above screenshot is from after I signed up to receive Instapage emails. The problem was that I was not able to “X” out because the other message bars at the top blocked it. I couldn’t read the initial article I went there to read.
I tried scrolling down and up and clicking outside the box – sometimes that will close it on other business site sign-ups. But not this time.
In order to solve the problem, I had to refresh the page.
It’s a user experience issue that would have been easily avoided if the developers went through the user steps.
Now, my laptop is an 11 inch screen and this probably plays a role. But ultimately is an example of how little errors like this can easily happen. User experience problems and solutions is a continuous evolving process – no matter how big or small your business is.
Mistakes and poor design happen to us all. Thankfully we can always learn and improve.